vivo如何走向国际市场

Vivo Sets its Sights on the International Market Introduction: In recent times, Vivo has been rapidly expanding its presence across the globe. Despite being the fifth-largest smartphone manufacturer in the world, Vivo has predominantly focused on the Chinese and Indian markets. However, the company has now set its sights on the international market, with an aim to become a global brand. To achieve this goal, Vivo has adopted several strategies that are tailored to suit the specific requirements of international consumers. Entering New Markets: Vivo has started exploring new markets, especially those with high growth potential. The company has identified Southeast Asia, Russia, and Africa as key markets for expansion. Vivo has also partnered with local distributors to navigate regulatory and market-entry hurdles. In Thailand, Vivo partnered with Thai mobile operator, AIS, to launch its products in the country. Similarly, in Ethiopia and Morocco, Vivo partnered with local vendors to tap into unsaturated markets. These strategic partnerships have enabled Vivo to overcome critical market-entry barriers and establish a foothold in new markets. Building Brand Awareness: Vivo is investing heavily in building brand awareness outside of China and India. The company has struck a deal with NBA, making Vivo the official smartphone sponsor of the league in China, India, and the United States. Vivo’s brand visibility in the US has increased manifold through its association with NBA. Besides NBA, Vivo has also roped in local celebrities and sports stars to endorse its products. Vivo’s brand ambassadors include Australian cricketer, Steve Smith, and Bollywood superstar, Aamir Khan. These marketing initiatives have helped Vivo strengthen its brand image and gain consumer mindshare in international markets. Product Localization: Vivo is customizing its products to meet the specific preferences of consumers in different markets. The company has introduced regional variants of its smartphone models, incorporating features that cater to the local market. For instance, Vivo’s Indian version of V9, which was launched in 2018, has a 24-megapixel front camera, which is optimized for the Indian skin tone. Similarly, in Thailand, Vivo’s V15 Pro comes with a built-in microSD card, which is a popular feature in the region. These localized offerings have enhanced Vivo’s user experience and helped the company establish a foothold in new markets. R&D investments: Vivo is heavily investing in R&D to develop differentiated products that can cater to the specific needs of international consumers. Vivo has a dedicated R&D center in Shenzhen, China, where the company’s engineers work on cutting-edge technologies like 5G, artificial intelligence, and augmented reality. The company also has R&D facilities in several other countries, including India and the United States. Vivo has filed over 6,500 patents globally, which is a testament to the company’s commitment to innovation. These R&D investments have helped Vivo differentiate its products and gain a competitive edge in international markets. Conclusion: Vivo’s expansion into the international market has been strategically planned and executed. The company’s focus on entering new markets, building brand awareness, product localization, and R&D investments has helped it establish a strong footing in several regions across the globe. As Vivo continues to grow and evolve, its international expansion is expected to gather momentum, making the company a prominent player in the global smartphone ecosystem.

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